Perraro's fashion focuses on longevity through shape, colour and material, which underline the individual character of its customers: Ralf Möller wearing the Perraro Trenchcoat.
In this way, the fashion brand ties in with the trend of slow fashion and says goodbye to fast-moving collections. Sustainability is now an important topic in almost every industry - be it food, furniture, vehicles or clothing.
This trend has also arrived in the fashion world. Perraro pursues the goal of avoiding non-sustainable products, environmentally harmful products, synthetic and mass-produced clothing made of plastic and encouraging customers to consume consciously.